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Where to Shop Now in Midtown

Retail isn’t dead, and neither is the brick and mortar — at least not in New York City, which welcomes new stores faster than a New Yorker can hail a taxi cab. It’s why so many travelers come to the Big Apple just to shop, whether at the 11-story, block-long Macy’s, Saks Fifth Avenue, or one of the designer storefronts on Madison Avenue.  

But even repeat visitors and locals find that there’s always somewhere new to shop in New York City’s ever-changing Manhattan borough. And Midtown is no exception. Here are the three places even serial shopaholics are flocking to right now. 

Apple Fifth Avenue

OK, so it’s not exactly new, and it’s hardly the only Apple store in New York City. But the 13-year old store (and its landmark glass cube) across from Pulitzer Plaza between East 58th and 59th Streets emerged from a two-year renovation in September. Despite being entirely underground, the bright, light-filled space (hello, 62 skylights) is a striking destination for Apple and design fans alike. Descend the stainless steel spiral staircase to buy the latest iPhone, join a daily, free Apple program or just take a photo of the space. Either way, you can drop by any time of day, any day you’d like: It’s still the only Apple store open 24 hours a day, 365 days a year. 

Nordstrom Central Park

Seven years after announcing its ambitions to open a flagship department store in New York City, the retailer finally opened its seven-story shopping mecca at Broadway and 57th Street. The sprawling, 320-000-square-foot space doesn’t sell men’s clothing (don’t worry, guys, you can shop across the street at Nordstrom’s menswear store) but it may very well sell everything else, including full spa and salon services, a parade of temporary pop-up shops starting with Everlane and food from seven dining venues, including mochi donuts from Oh Mochi donut shop. 

MoMA Design Store

When New York City’s Museum of Modern Art reopened in October, it also debuted a new double height store. Pick up a souvenir that celebrates the reimagined museum with an exclusive piece from the Design Store, created in partnership with a global brand or an artist featured at the MoMA.There are colorful, patchwork MoMA and Vans Era sneakers; ombre tricolor IZIPIZI sunglasses; and totes with witty art quotes. For something a bit more explicit, there’s now plenty of MoMA-branded clothing to choose from too.

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